State Digital Creative

State Digital Creative technical staff are on hand to guide you through the design process. We work hard to find cost effective solutions to take your advertising from concept to exhibition. If you have any questions please contact us.

DCP Format
The first important issue to note is that all digital advertising must be converted to the DCP (Digital Cinema Package) format before it can be screened. This is a high quality international standard that is unique to digital cinema. Simply put, a DCP is the digital equivalent of a 35mm film print.

If you have an existing digital commercial that you want to use then State Digital Creative offers a conversion service to adapt commercials to the DCP format. This process is only possible if the original file meets suitable standards.

The DCP specifications are listed below. If you can supply content which matches this it will incur a lower conversion cost.

Supplying material
It’s important to note that the DCP workflow will not compress or lower image quality so it is essential that you provide the highest quality source material possible.

All materials are to be supplied in a digital PC format, either on disc, hard drive, USB drive or or via cloud storage media (Dropbox, SkyDrive etc).

Please ensure that the files you supply are copies and not your original files as we take no responsibility for damaged, corrupted or otherwise lost data.

VIDEO
Resolution
The standard widescreen DCP resolution is 1998x1080 pixels, HD video (1920x1080) is fine but anything below this will compromise size or quality.

File Format
We can accept almost all widely used PC and some Mac video formats. For more comprehensive or specific information contact our creative team. For best results use a lossless compression codec.

Frame Rate
24.00 fps is ideal. Any frame rate other than this (including the widely used 23.976 fps) will produce an audio synchronization issue which may need to be fixed if sync is critical.

AUDIO
If your advert requires original audio e.g. voiceover then this should be supplied as a 24-bit, 48 kHz uncompressed wave file - 1 file per channel up to 5.1 channels. Two channels are sufficient for most adverts.

IMAGES
Resolution
This depends on how they are to be used but keep in mind the frame size of 1998x1080.

Format
All major graphics formats accepted including Photoshop, PDF, Adobe Illustrator, EPS.

Colour
All files must be converted to the RGB colour format before being processed. A Bit depth of 8 or higher should be used especially if there is subtle colour gradients that may be susceptible to banding.